This product prioritization system is divided into 5 categories: Threshold Attributes Our product prioritization analysis showed that these potential features would contribute to having more fluid communication with our clients, ultimately helping product management understand their needs. Returning to our example, we could highlight the features “chat” and “newsletter” from the list provided by our product owners. Loyalty: How long do customers stay around before churning out? Is there a referral process in place? Can users get additional features or priority support? Service: How is the overall in-product experience? How does your onboarding process look? Is there help available at any time? Purchase: What is encouraging prospects to purchase-or discouraging them? NOW!Īwareness: What does the discovery flow look like? Can potential customers find us through Google, social ads, review sites, etc.? How is the messaging-is it consistent or confusing?Ĭonsideration: What questions would a customer have? Are there any objections or challenges that would arise? What motivations do we think they have when they decide to sign up? They know what product features the client wants – they want them ALL, and they want them. When asked, they're going to claim that they all are equally important. Let's imagine that we're working on a product, for instance, an e-commerce platform for which our product owners explicitly requested the following features: Who are we targeting with each release? We also need to accurately monitor and measure our user satisfaction to incorporate their feedback into our product strategy. At the same time, it is essential not to lose focus on our product's indispensable features. Some tools can help us design our product strategy, helping us learn to what degree each feature is replaceable, which is a matter of life and death. From their perspective, all features are essential, while product designers know that’s not necessarily true. Product owners want all the features for the first sprint. How can we decide what’s best? What features should we put on top of our list? What should we leave out?Īs a product manager, you probably face this dilemma every time you set your foot in the office-or home office. We have to deliver a functioning product. When we have limited resources (technology, people, time), all the variables are just as important as the rest. After all, making decisions can be challenging since, in most cases, we have to give up something. And those are the foundations of the feature prioritization techniques. So, how can you do that? The right tools and good communication are keys to getting closer to a great product. But after all the research and information, this initial idea becomes more and more like a giant wool ball, and you, as the product manager, have to find a way to unravel it and find a way to maximize your product's business value. At first, during the product ideation-they feel inspired and come up with tons of new and fresh ideas. When a product team is creating a new product, they go through several stages.
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